Dublin Up DoubleMax about to hit UK retail

Reflex Gaming studio title Dublin Up DoubleMax, released in 2022 in collaboration with Yggdrasil, is set to make its retail debut in the UK.

This marks the first time Yggdrasil has put one of its game engagement mechanics to the land-based sector.

The game, which was developed by Reflex Gaming and released through the YG Masters programme, features a colourful Irish theme, lucrative bonus features and the ‘pop and drop’ DoubleMax mechanic which sees all winning symbols removed from the reels after each win and at least one extra wild added to the reels.

This is expected to be the first of many GEMs released for the retail space.

“This marks an exciting new chapter for Yggdrasil and the history of our much-loved Game Engagement Mechanics. We have seen them perform brilliantly online and we could not be prouder to introduce Dublin Up DoubleMax in the retail space,” said Mark McGinley, chief gaming officer.

Mat Ingram, chief product fficer of Reflex Gaming, added: “Reflex Gaming’s bread and butter is supplying retail channels with top-performing content. Being able to offer our games featuring Yggdrasil’s storied GEMs is the next step in our exciting journey.”