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Pragmatic Solutions, provider of next-generation iGaming PAM platform technology for regulated markets, announces the integration of Smartico’s CRM enhancement solution and Affiliate Management System.

This collaboration empowers Pragmatic Solutions’ client operators with numerous options to enhance player acquisition, bolster engagement strategies and maximise client lifetime value through Smartico’s real-time, automated, and personalised marketing and gamification tools.

Pragmatic Solutions provides an agile Player Account Management (PAM) platform that is open, modular, scalable, and flexible due to its API-based approach, enabling its clients to extend the core technology through integrations and accelerate their growth. The Pragmatic Solutions PAM platform allows operators to seamlessly ensure regulatory compliance, handle risk and flexibly manage their brands, promotions and player experiences.

The platform is pre-integrated with hundreds of third-party content, payments and service providers, available to the platform licensees via a simple configuration. Smartico is a valuable addition to this wide range of pre-integrated premium services.

Smartico’s marketing solution builds personalised player journeys, working in real-time to establish user trends and utilise them for an optimal player experience. In addition, its state-of the art gamification software utilizes challenges and gaming techniques to motivate players towards more consistent gameplay, encouraging long-term engagement and retention. The company’s Affiliate Management System completes the suite by providing brands with total control over their entire affiliate operation in a unified solution.

Yuval Mechoullam, Co-Founder & Chief Business Development at Smartico, said, “We are excited to collaborate with Pragmatic Solutions to broaden the adoption of our cutting-edge solutions across the iGaming landscape.

By providing the world’s most technologically advanced gamification, loyalty and CRM automation solution, we look forward to empowering operators to embrace new opportunities, maximize user engagement, and increase their revenue.”

Ashley Lang, CEO at Pragmatic Solutions, said, “Our partnership with Smartico embodies our commitment to offering operators the most personalised, effective, high-quality solutions to power their business growth.

We focus on delivering exceptional value to our clients with an open, smart, flexible iGaming platform that allows them to configure content and services from hundreds of state-of-the-art suppliers to maximise their business and maintain their strong brand differentiation. The addition of Smartico is yet another step forward in widening this scope of services that prioritise innovation and excellence.”

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