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Affiliate marketing product provider 20SHOTS has kicked off the launch of its newly enhanced department with a loud, proud, “Here we gooooooo!” as it signs football journalist and influencer Fabrizio Romano.

The signing is part of the suite of services 20SHOTS is providing to Stats Performa’s Opta – the first being the creation of a bespoke Premier League fantasy football game, Opta Five, which will feature on the data analytics’ company’s Players Ratings Game Hub.

Now, not only is 20SHOTS creating the game, it’s also managing the marketing activities from inception to conclusion. And part of drumming up buzz and attention for Opta Games Hub has been signing football transfer legend Romano.

“This partnership represents a great step forward for us,” remarks 20SHOTS co-founder and CEO Jacob Kalms, “as it shows off our skills not just as a product builder and operator, but as a marketer and 360° partner for our clients”.

As part of the new campaign, Romano has already written an article for Opta Analyst alongside running two separate tutorial videos taking his users through the new Opta Five and Opta max products, shared with his millions of followers.

The second part of the campaign had Romano competing against his audience on a new game, Opta Streak, which was released to the Opta Games Hub 26 Jan, with Romano playing against his followers all over the world the following weekend.

20SHOTS marketing and content production

This partnership is just the latest major news 20SHOTS has shared, from major investment partners to taking the Brazilian market by storm. And now, signing major players to boost its marketing offerings.

Romano said that he’s proud to partner with both 20SHOTS and Opta for the campaign:

“The partnership just made sense to me,” he says, “as both companies are making waves in the football and iGaming worlds. Opta’s new Players Ratings Hub is a great place for football fans to spend time looking at stats and using their knowledge to win prizes. And 20SHOTS Premier League fantasy football game is incredibly fun and also offers a lot of chances to win big.

“Partnerships like this also offer value to my followers and align with their interests, which is a primary goal for any partnership I enter into.”

Considering that Romano’s other media partners include Google Pixel, the fragrance Laverne and other high profile products, this is a major win for 20SHOTS and Opta.

Kalms says: “This is another win that shows 20SHOTS has not only the reach to get big personalities on board, but also the intrinsic knowledge of our customers’ target market – sourcing relevant partners who will help increase brand awareness of the new platform and in turn convert to paying customers.

“We’re thrilled at the attention Romano has already brought to Opta Games Hub and this is only the beginning,” he concludes.

20SHOTS’ marketing services mean handling campaigns from start to finish: from sourcing partners to content, timing, tracking, reporting and analysis.

“Clients don’t need to get involved or go back and forth with personalities or media partners,” Kalms explains. “We handle it all.”

Further marketing work for Opta includes signing what Kalms refers to as a “big personality in the fantasy football space”.

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