YGAM official charity for ICE London

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ICE London has named YGAM as a charity partner for this year’s show at ExCeL from February 7-9.


The organisation is a charity purposed to inform, educate and safeguard young people against gaming and gambling harms. The partnership will also see YGAM became the charity partner of the iGB Affiliate London Awards that will take place on February 9 at The Troxy in London.

Confirming the partnership, Stuart Hunter, managing director of Clarion Gaming, said: “In all of the many conversations that we have with the industry, safer gambling is at the top of their agenda and we are delighted to be able to use the power of the ICE brand and the platform provided by ICE London to promote safer gambling and raise awareness of the outstanding work undertaken on a daily basis by the team at YGAM.”

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He added: “Our commitment to safer gambling is probably best known as a result of the award winning Consumer Protection Zone which we introduced to the ICE show floor in 2018. Each year the CPZ has grown in size and status, with the 2023 edition hosting a record 20 stands, an increase on the 14 present at the 2022 edition of ICE.”

For YGAM, Ian Shanahan (pictured), director of business development and fundraising, said: “We’re looking forward to joining colleagues from across the third sector in the Consumer Protection Zone in its prominent location.

“YGAM will be launching our ambitious new strategy and refreshed brand in 2023 so we’re looking to showcase this at ICE ahead of an exciting year for the charity.”

The charity partnership will also see YGAM confirmed as an ICE Ambassador, receive branding around the show, be part of the official exhibition opening, attend as guests at the Casino Awards and the WRA reception and have fundraising visibility via POS leaflets and QR codes, including in the ICE Show Daily newspaper.

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