The first on-pitch demonstration against gambling advertising in British sport came at the weekend with over 100 football players showing their support by wearing yellow laces.
The players came from matches in the FA Cup, from the Scottish Women’s Premier League Cup, Women’s Championship and non-league matches. Among the games will be a live BBC TV broadcast of League One side Forest Green Rovers playing an FA Cup first-round match at South Shields.
The campaign is being led by pressure group The Big Step, which calls for an end to gambling advertising and sponsorship in football. It claims that young fans and viewers can be subjected to more than 700 gambling-related messages during a televised Premier League match.