Willows joins Better Change

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Gambling protection company Better Change (Gibraltar) has appointed Lee Willows to its board as a non-executive director.


Willows (pictured) is well-known in the gambling sector as a long-time campaigner for better initiatives to reduce gambling harm.

Victoria Reed, founder of Better Change, said: “Lee’s achievements in our sector have been second to none and we will work with him to keep player protection and sustainability at the heart of the gaming industry.”

She added: “By partnering with operators and suppliers to help them raise standards through improved compliance, innovative social responsibility strategies and the provision of robust safer gambling tools designed to safeguard player protection, we can sustain our industry and deliver clear, sustainable and progressive results for our partners and their players.”

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