UltraPlay Shortlisted for EGR B2B Awards as White Label Partner

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ELA Games, an innovative games studio, has been shortlisted in the prestigious EGR B2B Awards 2024 in the Skill Game Supplier category, for its one-of-a-kind game, Cash Crab This nomination confirms the team’s desire to create unique games that appeal to players worldwide.

The studio’s flagship game, Cash Crab, is a modern take on a popular arcade game, the claw machine. Cash Crab offers a comprehensive gaming experience from remote claw control with high-quality streaming, a variety of game mechanics, and interactive activities with the community. Cash Crab is more than an arcade game; it is an opportunity to bring players together.

Cash Crab presents a maximum win of 1,000 times the bet per round, up to a maximum of €80,000 in prize money. This high winning potential has attracted a large audience of players. The flexibility of the game, offering machines with different bet multipliers and real money bets, attracts players of different backgrounds and interests.

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Over the past 12 months, Cash Crab has been hosted on 45 brands, including Campobet, Boomerang, and Playzilla. The studio has also added 11 platforms, operators, and game studios to its list of key partners, such as 1×2 Network, First Look Games, and Octoplay, with new partnerships being made every month.

Cash Crab has shown impressive metrics, with Player Acquisition and Retention growth of 144% since Jan 2023. Revenue Generation has increased by 200% over the same period, and the number of Game Rounds Played has increased by 149% since Jan 2023 at an Average Bet Size of 3 EUR. Thanks to social engagement in the game’s community through leaderboards, chat, emoji reactions, and regular event organization, Cash Crab registers an average of 3,428 tournament participants per month.

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Mike Cini, Business Owner of ELA Games, commented on the nomination, “Being shortlisted for the EGR B2B Awards 2024 is a significant recognition of our commitment to innovation and the commercial success of our projects. Our principle is to create only innovative, high-quality games, and this nomination demonstrates it.”

EGR Global, the world’s leading group of publishers and membership networks in the online gambling and games industry, will host the EGR B2B Awards 2024 to be held June 13, 2024, at The Roundhouse, London. The ELA Games team would like to congratulate all the nominees and look forward to the evening of the ceremony.

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