British iGaming platform developer Pronet Gaming Limited has announced the signing of a deal that will see the online sportsbook at TrueNorth.bet utilize its innovations in order to launch into the Canadian market.
The St Albans-headquartered innovator used an official Thursday press release to detail that its latest partner holds a license from the Kahnawake Gaming Commission and is to now use its technology to present punters across Canada with the ability to place wagers on action from a wide range of sports including ice hockey, basketball and American football.
Pronet Gaming Limited stated that its technology ‘is now powering a full turnkey service’ for TrueNorth.bet and will simultaneously allow the sportsbetting brand to offer ‘micro-markets’ on some of the most popular ‘niche sports’ in Canada such as lacrosse, sprint car racing and darts.
Colin McDonagh serves as the Chief Sales Officer for Pronet Gaming Limited and he used the press release to proclaim that TrueNorth.bet has earned a reputation for being ‘the most legitimate brand’ in the Canadian online sportsbetting market despite the presence of ‘unregulated competition’ while consistently maintaining ‘a strict adherence to the regulatory framework.’ He moreover declared that his firm won the platform supply contract after being able to demonstrate the ‘flexibility and market specificity’ of its innovations in meeting ‘local technical requirements around responsible gaming, data protection, self-exclusion and anti-spam laws.’
McDonagh’s statement read…
“As a brand, TrueNorth.bet is well-known for the quality of its offerings and regulatory integrity and I’m pleased to say that we were able to adapt to meet those challenges in a well-established market. We fought off stiff competition to secure the business with the adaptability of our user interface and user experience ultimately proving pivotal in the decision-making process. As we go live, we look ahead to a long-lasting and successful relationship.”
For its part and TrueNorth.bet pronounced that it is ‘very pleased’ to be able to go live across Canada in partnership with Pronet Gaming Limited and is now certain that ‘the quality of the user experience’ offered by its latest associate’s iGaming platform ‘will be second to none’. The brand is furthermore expected to benefit from the recent passage of federal legislation that removed an earlier ban on single-game wagers so as to allow punters to lodge legal bets on individual sporting events.
Read a statement from TrueNorth.bet…
“Pronet Gaming Limited’s passion for the project shone through as did the quality and flexibility of its product and we are confident that this innovative new partnership will put us in the driving seat as the Canadian market matures.”