Symplify enhances CRM solution for US

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Symplify, a market leader in CRM and AI cloud solutions, has enhanced its service for the land-based casino sector with focus on the North American market.


Symplify is introducing a suite of new products within one release following analysis of current market demand to accelerate growth within the newly regulated North American market.

The North American gaming market is rapidly transforming into a hybrid of digital and physical presence. Symplify’s latest release aims to harness this paradigm with its geolocational campaign and customer journey starters.

Partners are now in position to open dialogue with customers using physical location as a catalyst for messaging.

Geolocation starter enables brick and mortar casinos to launch their digital marketing journeys for customers who are physically in the venue. A casino now has the ability to make a seamless transition from physical to digital communication in real time.

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Land-based and complementary to the geolocation functionality is Symplify’s AI Engagement Optimiser. Here partners can engage with customers at physical premises using locational data.

Combined with point of sale data means upselling is now possible in a real world setting. A typical example of this would be partners’ ability to now prolong customers’ stay at the live venue. Again, using real-time trigger messaging, the customer can receive incentive offers at the exact time that Symplify’s AI reveals that interest is waning.

An instance of this is providing a complimentary dinner voucher in an effort to affect the customers willingness to remain on site. The combination of this data, these campaign triggers and a multi channel campaign interface brings a new era of digitalisation to land-based casinos.

Symplify’s CEO Robert Kimber said: “As is so frequently the case with gaming, with a new market comes new opportunities and challenges.

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“The enormity of the US market and the potential of hybrid marketing communication is incredibly exciting. Our new solutions provide our partners with even more scope to engage as the best possible moment with highly personalised messaging.”

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