Svenska Spel is to be the new main sponsor of the Swedish Women’s Hockey League, the Swedish Hockey League and the Hockey Allsvenskan.
The five-year agreement is valid from July 1 this year until 2026. “Svenska Spel has a long-standing and large commitment to Swedish ice hockey,” said Jenny Silfverstrand, CEO of the Swedish Hockey League.
“Therefore, it feels very good that we can now once again work together to take Swedish ice hockey forward. We are proud and happy to contribute to a collaboration that invests extra in gender equality in Swedish ice hockey.
“The new agreement involves a historic investment in making Swedish hockey more equal. Extra resources are added to the Swedish Women’s Hockey League.”
“The new agreement also focuses on the fact that together with the leagues we can make a major preventive effort to counteract gambling problems and match-fixing,” said Patrik Hofbauer, president and CEO of Svenska Spel.