SuzoHapp to highlight latest innovations

At this year’s ICE London, SuzoHapp will be showcasing new additions to its sports betting ecosystem along with a few new product launches for OEMs.

SuzoHapp aims to elevate the gaming and betting experience by creating solutions that optimise the settings that customers want to be in and create immersive experiences.

In the European sports betting market, almost 70 per cent of sports betting revenue is generated by in-play betting and SuzoHapp offers a solution to allow customers to place those in-play bets from the comfort of a bar or table without removing themselves from the social atmosphere.

“We are constantly on the hunt to find ways to seamlessly integrate sports betting in retail settings with where and how customers want to watch sports” said Tim Kennedy, vice president of sales for Europe. “Watching sports is inherently social and we believe that sports betting can and should be that way too.

“As a primary supplier to OEMs in the gaming industry, at ICE we will be also launching new designs from our component portfolio including new Elo and VisionPro monitors, the BluMax PC platform, a Microhard card reader and free fall coin validator, Newland scanners and new printer and POS options from Custom.”