SuzoHapp in gaming deal with Custom

Custom Group and SuzoHapp have partnered for the distribution of professional printing solutions for the gaming and retail betting industries in Europe.

The Custom and SuzoHapp partnership aims to combine Custom’s innovative, high-value printer product line and SuzoHapp’s extensive expertise in the gaming industry.

“For us at SuzoHapp, we aim to be the single source for all hardware needs of both betting operators and kiosk manufacturers,” said Tim Kennedy (pictured), vice president of sales for Europe at SuzoHapp.

“The Custom line is a strategic addition to our portfolio and allows us to provide our customers pioneering, top-of-the-line printing solutions.”

“In recent months, there has been a considerable shift towards the digital betting, with the rise of self-service terminal solutions in the post Covid-19 world,” said Alessandro Mastropasqua, head of corporate marketing and press communication at Custom.

“Our product portfolio includes a vast array of printing solutions, both standalone printers and integrated devices that can be installed into these self-service kiosks, allowing us to satisfy the needs of betting shops and retail outlets that may want to accept bets at either the counter or at kiosks.”