Stanleybet Group begins Spain expansion

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The Stanleybet Group has expanded into Spain by obtaining a retail betting licence for Andalusia.


The operator, based in Liverpool, operates in the B2C market in the UK, Malta, Denmark and Belgium among other jurisdictions.

Meanwhile, the Stanleybet Group’s B2B operations span Croatia, Germany, Nigeria and Romania.

Now, though, the company is expanding into Spain with an Andalusian licence. A first shop is to open in Malaga in Q1 2023.

“We started the process for obtaining the license in 2019,” said Dr Giovanni Garrisi, Group CEO of Stanleybet Group.

“Then the pandemic inevitably slowed down the procedures. In the meantime, we continued to dialogue with the Andalusian authorities, to complete the process once everything returned to normal.

“Now, after obtaining the retail license for sports betting also in this other highly regulated European country, we are ready to expand into a new market, Spain, which offers great opportunities for our sector.

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“Andalusia represents an extremely vast market with a very high development potential. We will start from Malaga, where we are already working on the opening of the first shop, scheduled for the first quarter of 2023, and then continue in the other cities.”

Antonio Stanzani, Stanleybet country manager for Spain, added that the company will include both types of betting shops popular in Spain – the ‘tienda de apuestas’, a betting agency opened directly by the operator, and the ‘salon de juegos’, a broader definition that includes the shop opened by private third parties with the affiliation model.

“Our business model, already successfully applied in other countries, such as Belgium and Cyprus, includes both types, because we believe that flexibility is one of the factors that have led us to succeed in various markets,” Stanzani said.

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“Our first shop will be a ‘tienda de apuestas’, to imprint and export our style also in Andalusia, but we are already in contact with several Spanish entrepreneurs who have chosen Stanleybet to start thriving and lasting partnerships in the betting and gaming industry, in which we have been a leader since 1958.”

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