Sportradar extends US betting partnership with Kambi

Kambi has signed up Sportradar as its exclusive supplier of NBA, NHL, MLB and college sports data for a further five years.

Under the terms of the deal, Sportradar will continue to provide Kambi with its pre-match score data. It will also supply the platform provider with its live score data as well as its content solutions, including Live Match Trackers, for major US sports.

“Both Kambi and Sportradar were well prepared when the US market opened in 2018, and we have worked together closely and diligently to establish our respective market leading positions,” said Neale Deeley, managing director, US Betting, Sportradar. “We are very pleased that Kambi has shown an unwavering commitment to Sportradar for the next five years and, most importantly, we are delighted to elevate our partnership to the next level for the benefit of our mutual customers.”

Jamie Mckittrick, Kambi’s vice president of commercial operations, said: “We are delighted to have put pen to paper on this multi-year extension with Sportradar. Providing our partners and their customers with best-in-class sports betting experiences requires the integration of high-quality, rapid data, and this long-term agreement provides us with a fantastic platform upon which to continue delivering on our partners’ ambitions.”

Kambi’s US partners include Churchill Downs, Penn National Gaming and Rush Street Interactive.