Its official partnership with the International Tennis Federation has been extended for Sportradar.
The major global sports technology company, with its immersive experiences for sports fans and betting, has increased the agreement with the ITF by three more years, serving as its Official Data Partner.
The relationship is already a strong one, dating back to 2012 and that has taken in the World Tennis Tour and some major ITF competitions, including the Billie Jean King Cup.
Not only the official data partnership, the extension enables the ITF to deliver a number of important ongoing integrity-led major projects. The company and the federation will jointly invest significantly into accreditation, control systems, and personnel to safeguard the integrity of tour events.
The ITF subscribes to the International Tennis Integrity Agency (ITIA) anti-corruption programme and Universal Fraud Detection System, an advanced and proven bet monitoring service, to analyse global betting platforms and its unrivalled Intelligence and investigations capabilities.
Sportradar will create a suite of enhanced digital assets connecting tennis fans with new websites, apps and fan-centric products to provide a more dynamic user experience that will be powered by Sportradar’s fast, accurate and reliable data.
Sportradar CEO Carsten Koerl said: “Sportradar is the world leader in helping leagues and federations across the globe maximise the value of their data whilst ensuring the integrity of sport. We’ve partnered with the ITF for almost a decade, and the extension of our agreement is a sign of their continued trust, which is built on a shared commitment to innovation and to driving increased fan engagement. We are passionate about tennis and I’m very proud of the benefits this partnership will bring to an incredible sport.”
ITF President Dave Haggerty commented: “We look forward to our continued partnership with Sportradar as we deliver technology that will help to ensure the protection of integrity and data as well as a digital platform that will enhance the fan experience around ITF World Tennis Tour and major events, including the Billie Jean King Cup.”