Soft2Bet launches two leading brands in Sweden’s regulated market after receiving license

Cypriot casino and sportsbook operator group, Soft2Bet, has introduced two of its brands to the Swedish market after having secured a license from the European country’s gambling regulator, Spelinspektionen.

Swedish Gambling Authority (SGA) approval has made it possible for the launch and operation of a pair of the Nikosia-headquartered company’s brands within Sweden’s regulated market.

“The granting of this licence is a historical moment for Soft2Bet.”

According to a recent press release…

The company’s platform has been certified along with its Campobet and YoYo casino brands, with private independent gaming certification lab, BMM Testlabs. Both of the online sites have been deemed “fully compliant” in the newly-regulated territory after successfully passing several inspections and audits, according to the news release.

Existing licenses:

Campobet offers its customers access to both sports betting and online casino gambling, while real money online casino gaming is the primary focus at YoYoCasino.

Currently, the white label and content aggregator operates with Malta Gaming Authority (MGA) and Curacao licenses, with its entrance in the Swedish regulated market the latest strategic move in its effort to grow its global footprint, gaining further certifications across Europe.

Commenting on the recent approval, Chief Operating Officer for Soft2Bet, Uri Poliavich, said…

“The granting of this licence is a historical moment for Soft2Bet. The team have put in a lot of effort to qualify for all the requirements and meet all the deadlines.

“This achievement is a product of uncompromising dedication and is another great accomplishment for our executives and our team.”

B2C brands:

Soft2Bet’s consumer-facing brands include Nomini, a gaming platform operated by 7StarsPartners, the Cyprus-based firm’s own affiliate program; Wazamba, Zulabet, Malina and Cadoola Casino, another online venue that also operates under 7StarsPartners affiliate program.

In related news, in November the company was accredited with the leading information security certification, ISO 27001, while additionally certifying Soft2Bet’s in-house developed IT products, as well as endorsing the trademarks it manages.

Most recently, the firm entered into a new partnership with Swedish payment processing specialist, Bambora, which will see it gain access to the payment solution company’s powerful platform PaymentIQ.