SIS strengthens presence in South Africa via union with 4Racing

Sports Information Services (SIS) has signed a valuable agreement with innovative Gauteng-based horse racing company, 4Racing, marking the strengthening of its presence and expansion of horse racing operations in South Africa. According to the terms of the agreement, the official partnership will begin on January 1^st 2023.

New South African horse racing content:

This latest partnership marks the official return of South African racing to SIS, with 4Racing empowering SIS to gather and deliver horse racing content from Durbanville, Fairview, Kenilworth, Tuffontein and Vaal, as well as other horse racing locations across South Africa.

From the start of the deal, Milton Keynes-based live wagering services supplier SIS will deliver South African horse racing content to UK and Irish customers.

SIS insisted on this partnership as the company supports 4Racing’s vision of “reenergizing and invigorating South Africa’s horse racing scene via relationships with stakeholders, designing and implementing a series of new projects and strategies for the betterment of the sport.”

In this regard, Conall McSorley, head of international horse racing at SIS, said: “It is fantastic to be working with 4Racing to bring its action to our valued customers in the UK and Ireland. We have seen how 4Racing’s inclusive and innovative attitude has helped to transform the racing industry in South Africa, and they have a team that boasts a wide range of talent.

“We are delighted to be able to deliver South African racing once again, and it provides us with an additional stream of high-quality content that is sure to be appreciated by our customers.”

SIS’ main goal in 2022 was to expand its horse racing operations, with content distribution from Europe, Asia, Africa, Ireland, North America, Latin America, the UAE, Saudi Arabia and UK to its bookmaker partners.

Gaining more popularity:

On the other hand, 4Racing, South Africa’s leading supplier of horse racing content, will enjoy the popularity that comes with combining its portfolio with a new, upgraded suite from SIS that is entirely customized and tailored to meet its needs and expectations, meaning that in the future we can expect the bespoke provider to become better known worldwide.

In this regard, Stephen Watson, 4Racing’s head of licensing & broadcast said: “SIS does a tremendous job in bringing racing action from all over the world to operators internationally, and it is exciting to become a part of that content delivery portfolio. We have worked hard to enhance our racing product and extend our broadcast reach globally. SIS’s established distribution channels and credibility with key racing stakeholders will enable us to maximize our product’s consumption in the UK and Ireland, where for years the South African racing product has proven to be very popular.”