A new agreement between Entain and Sports Information Services will aim to enhance the operator’s UK retail horseracing offerings.
The deal provides Entain with continued use of patented production technology from SIS until December 2030, giving the group greater flexibility over live broadcast schedules across its Ladbrokes and Coral retail stores in the UK and Ireland.
The agreement also covers the distribution of high-quality live racing content across satellite and IPTV until December 2028.
Richard Ames, chief executive at SIS, hailed the partnership being extended into the “long term”, with Entain an “early adopter of our production technology solutions.”
Andy Hicks, Entain’s managing director of retail in the UK and Ireland, added: “We’re offering a best-in-class experience through a combination of advanced broadcast production technology and content that fully satisfies our customers’ demand for exciting, high-quality and regular betting opportunities.”