Scientific Games has won a new 10-year contract from the Oklahoma Lottery to supply lottery central gaming system services and its Scientific Games Enhanced Partnership programme, which provides game category management of the Oklahoma Scratchers.
Under the new contract, which may be extended by the lottery for five additional years, the company will also provide a combination of its integrated suite of value-add products, including the SCiQ instant game retail ecosystem, PlayCentral self-service retail terminals, Infuse business intelligence software, and gem|Intelligence retailer intelligence software.
The Oklahoma Lottery has partnered with Scientific Games on all of its technology and games since its inception in 2005. In the past three years, Oklahoma Scratchers retail sales grew by almost 200 per cent, contributing an incremental $50m in returns to the state for education and setting a record for instant game retail sales growth in the US.
The lottery received legislative relief on mandated margin percentages in 2017, which allowed for more prizes and an entertaining game portfolio for consumers. Over the past five years, the Oklahoma Lottery experienced a remarkable 10 per cent CAGR increase in total retail sales.
The picture shows Oklahoma Lottery deputy director Jay Finks celebrating the $1bn milestone for education in the state with SG’s Oklahoma general manager Jamie Evans, retiring lottery director Rollo Redburn and SG’s senior director of business development, Allen Blankinship.