SG solution for checkout lottery sales

Scientific Games, in partnership with InComm, is advancing a secure solution for shoppers to purchase drawing-based lottery games like Powerball and Mega Millions and lottery instant scratch games directly in US retail checkout lanes.

The new solution makes the purchase quick and convenient for consumers and supports vital lottery funding for state programmes including health and welfare, senior citizens, veterans, education, the environment and infrastructure. Currently, lottery retail sales in the US top $81bn annually.

Scientific Games’ collaboration with InComm to expand lottery distribution channels began in 2015 with prepaid and payment card solutions offering new ways for consumers to purchase lottery games.

With more than 25 years of global experience in the fintech industry, Atlanta-based InComm’s products and services enable retailers and brands to create seamless commerce experiences in store, online or via mobile for millions of consumers.

“Our vision for retail innovation includes integrated solutions that support lottery revenues with the most advanced technology possible,” said Randall Lex, VP lottery retail solutions for Scientific Games. “This partnership with InComm is another example of Scientific Games’ commitment to invest in retail innovation that opens opportunities for lotteries to bring products safely, quickly and conveniently to players wherever they are.”

Lex said the synergies created by Scientific Games and InComm’s combined experience and extensive knowledge will provide lotteries and retailers the opportunity to implement lottery sales in new and secure points of access, providing a significant penetration in new retail channels that do not currently sell lottery.