Scientific Games has been awarded a new four-year contract by the Dutch National Lottery to provide instant game scratch cards through the Scientific Games Enhanced Partnership, a performance-driven management programme used by more than 20 lotteries globally.
The agreement may be extended by the Dutch National Lottery for up to four additional years. The program generated more than 28 per cent growth in the lottery’s scratch card retail sales during the previous contract period (2015-2019). Since SGEP services began in 2011, Dutch National Lottery’s instant game retail sales increased 98 per cent.
Using data analytics and insights to responsibly maximise the lottery’s performance, SGEP manages every aspect of the instant product portfolio including game design, manufacturing, inside sales, warehousing, distribution and retailer programmes.
Raffaele Fiorini, business director for the Dutch National Lottery’s instant tickets, said: “After a decade of work refining our successful partnership, we are pleased to continue our collaboration with Scientific Games.
“While this announcement comes during a challenging global situation, we are confident our ongoing collaboration will continue our responsible growth trajectory of the instant ticket businessto provide maximum transfers to our beneficiaries.”
Scientific Games has supplied the Dutch National Lottery (and its legacy companies) with scratch cards since 1994, moving to the SGEP program in 2010 for full product category management. Scientific Games also provides the lottery with sports betting technology and services.
John Schulz, senior vice president, lottery instant products for Scientific Games, said: “We are honoured that the Dutch National Lottery has entrusted Scientific Games with its instant scratch cards business and we are committed to using our more than 45 years of experience to continue developing its instant product portfolio to responsibly grow sales and profits.”