Scientific Games’ world-leading instant scratch games are coming to the Idaho Lottery, providing fun and entertainment while generating revenue for educational programmes in the US state.
Scientific Games will design and manufacture Idaho Lottery scratch games under a new two-year contract, which begins this month and may be extended by the lottery for up to six additional years.
Additionally, the Idaho Lottery will have access to the company’s portfolio of popular licensed entertainment brands like Slingo, a combination of bingo and slots and one of the lottery industry’s best performing extended play games.
“The Idaho Lottery is delighted to once again collaborate with Scientific Games on innovative new games and responsibly grow our scratch game portfolio,” said Idaho Lottery executive director Jeff Anderson.
“The rapidly changing marketplace and consumer trends of the past year create opportunity to enhance our instant product portfolio through insights provided by Scientific Games’ business analytics platforms.”
The Lottery will benefit from Scientific Games’ analytics including Game Gallery, which houses nearly 60,000 instant games and millions of weekly sales data points to help inform portfolio planning and game design.
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