SG expands digital and sports teams

Scientific Games is building momentum following its sale to Brookfield Business Partners by expanding its digital and sports betting teams and realigning leadership to continue serving its digital lottery and lottery sports betting customers globally.

Currently, Scientific Games provides digital lottery games, second-chance programmes, player loyalty clubs, mobile apps, CRM and ilottery solutions to more than 20 US and 30 international lotteries. The company has lottery sports betting customers in the US, Canada and Europe.

In the past year, Scientific Games unveiled the LOTERIA augmented reality game extension at the 2022 World Lottery Summit and launched a state-of-the-art player loyalty programme for the Missouri Lottery, a new mobile app for the Arkansas Scholarship Lottery, a new second-chance programme for the Georgia Lottery and 60 new eInstant games for its global customer base.

The company continues to enhance the record-breaking Pennsylvania ilottery programme with 46 eInstant games, five eDraw games and more than 11,500 CRM campaigns launched in 2022.

“We are investing in people, products and technology platforms that give lotteries the opportunity to engage with their players across all channels,” said Steve Beason, president of digital and sports.

“We’ve pioneered digital and sports betting solutions for lotteries since 2004. Now, in this next era, we’ve redefined our strategic focus and growth paths to position Scientific Games as the global leader in digital and sports to help our customers responsibly drive revenues for their beneficiary programmes.”