Colorado is the latest US state to benefit from the Scientific Games’ partnership with UK bookie Betfred, expanding the sports betting offer.
The two companies are providing the OpenSports product in Pennsylvania, as announced some time ago and have now taken the partnership, both the digital and retail sports book, to the Saratoga Casino Black Hawk in Colorado.
The solutions include the self-service terminals and shortly the digital services will be added in time for the NFL season. SG will also supply Betfred’s operations in Colorado with OpenPlatform, the player account management platform.
Earlier this week, Betfred also announced the signing of a multi-year sponsorship agreement to become an official partner of the Denver Broncos.
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