SeventySix joins AGA campaign

Venture capital company SeventySix Capital has joined the American Gaming Association’s Have A Game Plan: Bet Responsibly public service campaign.

The campaign invests in sports betting start-ups and SeventySix is the first investment company to join the promotion. Now the new entrant will work through its social media channels, podcasts and newsletters to promote the scheme. It will also work with the AGA on an episode of SeventySix’s weekly podcast Leadership Series, that will air on September 1.

The company and the AGA believe in educating consumers on the basics of responsible sports betting as an important factor in the longevity of the industry, said SeventySix.