Scientific Games has partnered with Abacus Solutions International on a secure solution for US shoppers to buy lottery draw and instant game tickets in retail checkout venues.
It brings the purchase of tickets to the checkout lanes of stores along with groceries in the US that was not previously available. Lottery games are purchased at a separate customer service counter or through a self-service machine.
Abacus, with a major input into supermarkets and other big stores with technology, has perfected the lottery systems directly through the POS.
“Our research shows that in grocery stores in particular, only five per cent of shoppers visit the area of the store where the lottery terminal is located and games can be purchased,” said Simon Butler, Abacus CEO.
The integration with the third-party solution from Abacus using its unique Fusion Platform will enable secure, in-lane lottery sales through Scientific Games’ new SCiQ retail technology system and AEGIS lottery draw game systems technology, allowing shoppers to purchase instant and draw games at the checkout. Abacus has more than 30,000 lanes enabled with its lottery service in Europe.