Scientific Games has announced its latest lottery entertainment innovation with the new 7-11-21 LIVE! game, available now to state lotteries in the US.
The instant scratch game sold at lottery retailers features a once-in-a-lifetime Facebook Live streaming event, to take place at 7.11pm ET on July 11, 2021.
The company is in talks with lotteries in multiple states to offer the $2 7-11-21 LIVE! scratch game in stores beginning in early 2021 as excitement builds toward the virtual event on Facebook. During the July 11 live-streamed event, players in participating states across the US will have the chance to win cash prizes.
“This is an exciting opportunity for lotteries to kick off the new year in a big way with a social media spin on a popular game featuring the numbers 7, 11 and 21, which are believed by many to be lucky.
“7-11-21 LIVE! combines our world-leading instant game products with our popular 7-11-21 trademark and a live social media event,” said John Schulz, senior VP lottery instant products for Scientific Games. “It’s relevant, it brings people safely together for an amazing social experience and the US lottery industry hasn’t offered anything like it before.”