Scientific Games’ Bond brand for 22 lotteries

Scientific Games has announced that a total of 22 US and international lotteries are launching its new James Bond 007 licensed games.

The company has successfully extended the intrigue and excitement of the Bond brand across its gaming entertainment ecosystem, including lottery, social and casino products.

The lottery games coincide with the 25th James Bond film, No Time To Die, to be released in theatres globally starting April 2 in the UK and April 10 in the US. First to launch the games were lotteries in Massachusetts, Maine, Pennsylvania, Israel and Switzerland. Thus far, three lotteries will sell the games to players both in retail stores and online/mobile.

With over $43m in retail sales in 19 weeks, the Massachusetts Lottery’s $5 James Bond 007 game sold out and lottery officials said the game performed very well.

In the US, 11 state lotteries are set to participate in Scientific Games’ James Bond Lottery Challenge linked game, offering winners and their guests a trip to Las Vegas in 2021 where the prize winner will have a chance to participate in the James Bond Lottery Challenge.