Relax Gaming significantly boosts UK presence; signs new content partnership deal with William Hill

On the heels of the release of its latest in-house developed slot adventure and iGaming supplier and aggregator Relax Gaming has teamed up with global online gambling giant William Hill in a deal that significantly expands its presence in the United Kingdom.

In addition to Relax’s own unique games, the deal also makes available iGaming content from all Powered by Relax and Silver Bullet platform partners, such as 4ThePlayer, Fantasma Games, and Australian games developer, ReelPlay, to the London-headquartered operator.

Agreement details:

Made possible by the provider’s successful partnership programs and in keeping with its global expansion strategy, the alliance will now see the supplier’s range of titles enhance the game’s lobby of William Hill‘s online site, with award winners such as Money Train 2 accessible to players. Sequel to the 2019 original, which was a massive hit for Relax Gaming, the extremely high volatility game offers a possible 50,000x maximum win via its exciting Money Cart Bonus Round.

Another of Relax’s wildly popular video slots, Top Dawg$, which was unleashed in June this year, will also be part of the operator’s star lineup of new games. Set amid the palm tree-lined streets of South Central LA, the game is packed with features including extra spins and mystery respins, and plays to a laid-back soundtrack reminiscent of old school Westcoast hip hop while challenging players to roll with a pack of blinged-out canines.

Established favorite:

Commenting on the new commercial deal, Craig Staples, Head of Gaming Content for William Hill said they are “delighted” to partner with Relax and to offer its own award-winning games in addition to slots from its “highly innovative” partnership studios.

“With a wealth of innovative and engaging products, they have already proven to be a real UK favourite. Relax’s portfolio will provide our players with the high quality, sought-after variety of slots that we strive to give them.”

Founded in March 2010, Relax Gaming is regarded as a leading aggregator in the industry, providing its partners with in excess of 2,000 online casino games. The supplier’s content offering comprises a diverse range of titles, from its player-favorite proprietary slots to a vast library of games from cherry-picked third-party studios courtesy of its highly fruitful partnership programs.

Mutually beneficial:

Explaining the significance of the new partnership agreement for its expansion in the UK, Andrew Crosby, Director of Account Management for Relax Gaming, said…

“We continuously endeavour to offer the best solutions that enable our players to enjoy our market-leading content. Partnering with one of the leading UK operators gives us ample opportunity to do so even further.”

Crosby goes on to say that their partnership with William Hill demonstrates “the value that Relax brings to the table” for both operators and the studios his company works with. And by offering the industry’s “most sought after selection of gaming experiences,” they are “highly confident” that they will “enjoy many years of working together.”

New slot release:

The deal follows the launch of the Malta-headquartered iGaming aggregator and supplier’s latest addition to its own games, Helios’ Fury, which sees players join the Greek God Helios to try and save the city of Rhodes from flames.

Released on October 6th, the high volatility video slot uses a connected ways pay system where winning combinations provide 99 ways to win in the base game and 259 paylines in “Fury Free Spins.” With a possible 50,000x max win and a buy feature rounding off the exciting list of in-game options, players should prepare themselves for a highly entertaining gaming experience.