Relax Gaming partners Intouch Games via new Powered By deal

Home » Relax Gaming partners Intouch Games via new Powered By deal

On the same day as its 12-year anniversary, Relax Gaming has added progressive slots developer, Intouch Games, to its growing list of Powered By partners, with the West Midlands-based games studio the latest to take advantage of the iGaming aggregator and content supplier’s unmatched speed to market and technical prowess.

The new partnership will see Relax Gaming integrate the British firm‘s suite of titles, which are “tried tested” on the developer’s own B2C sites prior to distribution, ensuring that only top-performing titles make their way to operators.

Publishing up to eight games a month with the help of its staff of 450, titles such as the angler’s favorite Fishin for Wins, Big 7 Slots and Money Grows on Trees, from software provider and Intouch Games’ B2B division, Slot Factory, are now accessible to a vast distribution network which features tier-one operators across key European regulated markets.

Powered By Relax:

In a statement from a company news release, Simon Hammon, Chief Product Officer for Relax Gaming, declared…

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“With so much experience, both as a studio and an operator, we are delighted to partner with Intouch Games. The care and dedication their sizable team puts into crafting innovative games makes them the perfect Powered By Relax partner.”

The CPO explained that the new deal will allow Intouch Games to “further raise their profile,” while also aiding Relax in its goal “to provide operators with the industry’s best content.”

According to Relax Gaming, 85 percent of the developer’s traffic comes from mobile, so its Powered By platform is “optimal” for Intouch, which joins other studios, including Malta-based HTML5 games developer Spinmatic Entertainment and Asia-based iGaming provider Spadegaming, that have been recently added.

Comprehensive coverage:

In its own statement regarding the new alliance, Intouch, Global Head of Commercial, Charles Mott, said…

We chose Relax due to the sheer breadth of coverage they allow us. The company’s list of operators is one of the best in the market and the professionalism, organisation and ease with which we have been able to integrate has been second to none.

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“We are also incredibly excited by the growth plans for the coming months, we see Relax as the ideal partner to take us to the next level.”

New slot release:

The new partnership follows the launch of Beast Mode, the result of Relax gaming’s latest collaboration with casino streaming community CasinoGrounds. The 80s-inspired online slot transports players to Venice Beach where the only thing bigger than the oiled-up muscles are the wins!

Feature-packed, the game offers a Random Mystery Spin feature and a trio of unique extra spin features, including Mystery Symbol extra spins, Multiplier Ladder extra spins and Expanding Wild extra spins, all of which make a maximum prize of 25,000x the stake a possibility for players.

Other recent tie-ups include a content supply deal with online casino operator Lottoland, a new Silver Bullet partnership agreement with online games provider Blue Guru, and new studio partnership deal with Ukraine-based casino games innovator, Spribe.

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Happy Birthday!:

As mentioned above, the B2B multi-product provider is celebrating its 12th birthday today. The company is currently responsible for six office locations across Europe, more than 250 members of staff, over 3,000 games, 650-plus operator brand distribution, in excess of 70 studio partners and award-winning bingo and poker offerings.

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