After recently signing a major deal with Scientific Games, B2B gaming supplier Push Gaming has partnered with ComeOn Group, with the new content distribution agreement further expanding its European footprint.
The collaboration will see Push’s player-first titles made available to the iGaming operator’s players throughout regulated markets such as Germany, where the New State Treaty on Gambling (GluNeuRStV) permitting nationwide online gaming came into effect on July 1, 2021, Sweden and other Scandinavian countries.
Players in the operator‘s licensed territories will now be able to experience popular games like Bison Battle, Fire Hopper, Jammin’ Jars 2, the hit sequel to the original released in 2018, which increases the max win from 20,000x to 50,000x, and the highly anticipated Big Bamboo, set to be released on March 3rd.
Delighted to be able to offer their players the quality of games that Push provides, Cristiano Blanco, Chief Product Officer for ComeOn Group, explained…
“Its success as a studio reflects our own growth and with games like the Jammin’ Jars series, Razor Shark and its upcoming titles, we’re really looking forward to the level of content we’re going to be able to showcase with such a player-first provider.”
Off and running:
The agreement with the company that operates with more than a dozen brands on its proprietary platform is the most recent in a series of “high profile” partnerships announced by Push in the first weeks of the new year, including 32Red and 888.
Using a company blog to also comment on the new partnership, Fiona Hickey, Head of Sales for Push Gaming said…
“It’s been a busy first few weeks of the year for our European growth and we’re certainly not stopping here!
Maintaining this momentum and replicating it in other major global territories is key for our growth plans this year and with the success we’re enjoying with our games we’re excited at the prospects for 2022.”
Scientific Games tie-up:
As mentioned, the latest deal follows Push’s partnership agreement with Las Vegas-based gambling company, Scientific Games, in a deal giving it access to key strategic operators.
Sweden and the United Kingdom are reportedly among two of the key regions the new alliance will see the B2B gaming supplier boost its tier-one profile. Additionally, the deal provides Push with access to regulated markets around the globe including the United States and Canada in North America. The two markets have been targeted by the provider as “market fit” for its premium quality casino games and future growth.
The deal follows a wildly successful 2021 for the London-headquartered slot games innovator, having been recognized by industry leaders at the 2021 SiGMA Europe Awards and walking away with the Game of the Year title. The firm has also seen substantial growth after the acquisition of its MGA and UKGC-licensed platform in 2020.
Founded in 2010, Push Gaming has cemented itself as one of the most entertaining player-first providers in the industry and is represented well across Europe’s key regulated markets with Betsson, the Rank Group, Entain, LeoVegas, Casumo and 888 Holdings. Throughout the new year, the company plans to continue to enter into even more global jurisdictions with its tier-one partners.