Pragmatic Solutions & Sportradar Sign Deal – What Does It Mean for Clients?

Pragmatic Solutions and Sportradar are partnering to expand their range of technology and services while providing their new clients with new possibilities when it comes to their services. The ones who require a full-stack platform and sports-betting technology solution will benefit the most from this collaboration.

There is a range of benefits for clients. One of them is a simple set-up process that makes the most of the existing pre-integration to the Pragmatic Solutions PAM technology. It enables operators to be more efficient and faster while entering the market, which includes fastening the completion of their regulatory license application processes.

Technologies that have been used:

Pragmatic Solutions‘ technologies are built around a core Player Account Management (PAM) platform. It is created using modern microservices architecture and can keep a player account, wallet, CRM tools, bonus management tools, payment tools, KYC/AML, and fraud-prevention services. It is supported by rules-based automation throughout.

Additionally, the company provides a Content Management System to power the front-end websites and an Integrations Hub. It helps connect the operator to third-party content, payment gateways, and service providers.

Sportradar’s sportsbook solution ORAKO features the sports technology company’s complete portfolio of a range of products and services, such as the whole sportsbook platform, management tools, promotions engine, sports betting front-end applications for desktop and mobile devices, Managed Trading Services, Artificial Intelligence-led risk. There are also included liability management tools, pre-match and live betting content, and marketing services such as personalization that helps optimize new betting operators’ performance.

Partnership of the technology giants:

Managing Director of Managed Sportsbook Services at Sportradar, Jacob Lopez Curciel, said that the collaboration between these two companies provided an immediate solution for businesses looking to set up a sportsbook integrated with a Player Account Management system. He added that ORAKO allowed new market entrants to access various services which would be an excellent fit for their business needs. These services will help the clients increase the speed to market and create an immersive environment that will help operators engage the sports fans.

Ashley Lang, CEO of Pragmatic Solutions, commented on the announcement: “We are very proud to have been selected by Sportradar as a platform technology partner. Sportradar is a globally recognized leader in sports betting, and this partnership brings a new and wider range of services and products to our customers. Together our companies have a very strong proposition to succeed in today’s competitive, regulated iGaming market. This has already been validated by the business that we are winning. We have a great rapport with the team at Sportradar and share a common vision to provide betting and gaming operators with choice, flexibility, quality, and compatibility in procuring a best-of-breed technology stack for their betting and gaming business.”