Adding more diverse content to its growing slot offering, Pragmatic Play has partnered with Buzz Bingo in a deal that further strengthens its presence in the United Kingdom.
Under the new agreement, the multi-product content provider’s complete slots portfolio, including recently released hits, Big Bass Bonanza and John Hunter and the Mayan Gods, as well as the fan-favorite, Wolf Gold, will be made available to the UK operator, which will feature the new additions alongside its offering.
Also, as part of the deal, customers of Buzz Bingo will be able to utilize the Maltese online casino games developer’s in-game promotional tool, Enhance, which is designed to boost player experience and provide added value, and Drops & Wins. Pragmatic’s player engagement solutions have reportedly seen considerable increases in retention rates across its games portfolio.
Commenting on the freshly-inked agreement, Digital Operations Director for Buzz Bingo, Dave Evans said…
“We strive to have the very best games content for our customers at buzzbingo.com, so we are delighted to have signed this agreement with Pragmatic. I have always loved their games and I’m sure our players will too.”
The tie-up marks further growth in the UK regulated market for Pragmatic, following content deals with global online gambling company Betway in December, Genting, and London-based bookmaker William Hill back in 2017.
Chief Business Development Officer for Pragmatic Play, Yossi Barzely, used a company press release to comment on the new partnership, saying…
“Buzz Bingo is a well-known brand throughout the UK market and we’re very pleased to partner with them. Our slot offering continues to grow in popularity as we add more diverse content, and we’re excited to grow this relationship.”
The latest content deal is hot on the heels of the launch of Pragmatic’s fifth new title released this month, Madame Destiny Megaways. An upgrade of an earlier 3×5, 10 lines video slot released in July 2018, the highly volatile game includes plenty of exciting features.
Fans can expect Pragmatic’s next new title, Dragon Kingdom – Eyes of Fire, to drop on February 4th, so keep an eye open for it!