Pragmatic Play increases foothold in Italian iGaming market via new live casino deal with Planetwin365

Home » Pragmatic Play increases foothold in Italian iGaming market via new live casino deal with Planetwin365

On the heels of its major recognition at the International Gaming Awards (IGA) and Pragmatic Play is back at it having extended its current arrangement with iGaming operator SKS365 Group to now include a “full selection” of its popular live casino product offering.

Under the new deal, Italy’s leading Planetwin365 brand will now be able to offer its customers Pragmatic’s top live casino titles such as the TV game show-inspired game of chance Mega Wheel, as well as Blackjack Azure, which was launched in September 2020, and roulette variants.

“The depth of quality and diversity in Pragmatic Play’s portfolio is second to none.”

Courtesy of an earlier agreement, the online casino’s customers in Italy already enjoy access to the multi-product content provider’s award-winning slots, including player favorites such as the 3×5, 25 lines video slot, Wolf Gold, along with Sweet Bonanza and the Greek mythology themed Gates of Olympus, and will soon be able to access the new vertical.

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High expectations:

Commenting on the new tie-up, Troy Cox, Chief Commercial Officer for SKS365, said…

“The depth of quality and diversity in Pragmatic Play’s portfolio is second to none – it’s a major new addition to our brand and one which we know will be popular with our loyal player-base.”

For its part, Pragmatic Play’s Vice President of Malta Operations, Lena Yasir, said via company press release that having their content “front and centre on one of the leading Italian operators is a great achievement” and that it represents of the type of growth they are looking for in Italy‘s well-established iGaming market.

The VP added that the alliance provides them with exactly the type of exposure they’re looking for for their games and “they will no doubt be a huge success with Planetwin365’s players.”

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Global expansion:

Pragmatic Play continues its expansion effort in the top iGaming markets around the globe, having recently expanded its presence in Africa via a multiple vertical deal with Intelligent Gaming’s tier one online sports betting brand Supabets in South Africa.

That deal, on the heels of the provider adding yet another operator to its network of partners in Brazil, courtesy of an arrangement that is to see its slots, live casino and virtual sports products go live with up-and-coming online casino brand, JackBet.

IGA award:

As mentioned, the new partnership also follows the Friday announcement from Pragmatic Play that it has been awarded ‘RNG Casino Supplier of the Year‘, at the 2021 International Gaming Awards (IGA) held at Savoy Hotel London on September 8th.

The company’s Chief Business Development Officer, Yossi Barzely, commenting on the prestigious award that acknowledges the progress they have made over the past year. He adds that to be reecognized by their industry peers provides motivation to continue to deliver a “best-in-class” product offering to their clients.

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