Pragmatic Play expands further in East Africa; agrees new slots and live casino deal with Odibets Kenya

Home » Pragmatic Play expands further in East Africa; agrees new slots and live casino deal with Odibets Kenya

Continuing its expansion effort in the East African market, multi-product content provider Pragmatic Play has inked an agreement with online and mobile betting platform Odibets Kenya for its slots and live casino products.

The new partnership will see the Kenyan operator‘s players gain access to two of Pragmatic Play’s successful verticals, including player-favorite slots such as the award-winning Wolf Golf, the mythology-themed Gates of Olympus and Sweet Bonanza.

Odibets.com players will also be able to enjoy recently released hits like John Hunter and the Quest for Bermuda Riches, which is the sixth installment in the wildly popular John Hunter series, and its version of Día de los Muertos, Day of Dead.

Popular live dealer titles are to include classics such as Roulette, Sic Bo and Blackjack as well as its gameshow-inspired Mega Wheel and Sweet Bonanza CandyLand, the live casino version of the wildly popular online slot that is expected to launch on November 24, 2021.

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Aggrey Sayi, Country Marketing Manager for Odibets.com said they are “excited to have such a diverse selection of proven player-favourite games” to assist in their “mission of delivering an enhanced gaming experience to players.”

Africa exposure:

East African operator Rahisibet inked a multi-product deal with Pragmatic in July 2021, gaining access to the Gibraltar-based online casino software provider’s online slots offering. Lauded as a “key operator,” the agreement for the Burundi online casino and sports betting domain, rahisibet.com, improved its exposure across Africa.

Also commenting on the agreement via company news release, Yossi Barzely, Chief Business Development Officer at Pragmatic Play, said…

“We’re delighted to continue our expansion in the East African market, and Odibet’s strong and trusted brand will only enhance this. Our provision is as wide-ranging as it is high-quality, and we believe we can offer real value to Kenyan players.

Meanwhile, in February this year, Pragmatic Play made its market debut in South Africa after signing a multi-vertical deal with CDP Gaming Technologies. The B2B partnership saw the provider take multiple verticals live with the leading South African brand, Yesplay while also allowing CDP to resell Pragmatic Play products in the country.

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More recently, the provider partnered with Intelligent Gaming Pty. Ltd. (IGL) tier one online sports betting brand Supabets in South Africa for its multi-vertical product suite.

New slot & GIA score:

The latest deal comes hot on the heels of the release of the supplier’s new Wild West-inspired slot, Bounty Gold, which takes players on an adventure in search of wins up to 5,000x. At the same time, Pragmatic scored a major win at the Gaming Intelligence Awards Latin America 2021, after being crowned iGaming Supplier of the Year, in addition to receiving Game of the Year for its Gates of Olympus hit title released in February this year.

Coming soon:

Fans can expect the provider to drop its next hit, Big Bass Bonanza Megaways, on November 18th. The third title in the popular fishing-inspired series from partner Reel Kingdom, following Bigger Bass Bonanza and Big Bass Bonanza, combines features of the original with some new extras to keep the experience fresh for players. The 46,656 paylines slot has a max win of 4,000x and includes tumbles, extra spins and two random features, Bazookas and Dynamite. We’ll have it for you here this week!

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