In a move that continues its impressive growth in Latin American, Pragmatic Play has agreed a multi-vertical content deal with online casino and sports betting operator Estelar Bet.
Courtesy of the new partnership, the digital online gaming platform now has access to three verticals, including Pragmatic Play’s premium slots offering, which boasts such titles as the recently released hit, Juicy Fruits, as well as Great Rhino Deluxe and the award-winning Wolf Gold.
Also to be delivered to the brand’s Latin American customers are the provider’s popular live casino and virtual sports products.
Multi-vertical advantage:
Commenting on the new content agreement, Chief Marketing Officer for Estelar Bet, Sebastian Salazar said…
“Being able to take three verticals of a supplier and roll them out to customers seamlessly is a huge advantage, so we’re delighted to confirm this deal. With an exciting roadmap for products across the breadth of its portfolio, we can’t wait to enjoy a long relationship with Pragmatic Play.”
The three-vertical deal further highlights the leading online gaming software provider’s significant growth within the Latin American iGaming market since before making its July 2019 debut in the regulated Colombian market with local operator Wplay.co. The South American country was the first jurisdiction in Latin America to open a regulated online gaming market after the 2016 approval of the eGaming Act.
Pragmatic Play inked similar agreements in Latin America, going live late last month with BetPlay, the online gaming interest of Colombia’s national lottery operator Corredor Empresarial S.A., after originally inking the deal in February; and with leading Brazilian operator AgClub7. Those agreements followed earlier deals in March with Venezuelan operator Grupo Cordialito, which is one of the largest operators in the South American country, and with Aposta365 in Peru.
Chief Business Development Officer for Pragmatic Play, Yossi Barzely, used his company’s press release to say they are “very happy to be taking multiple products live with Estelarbet, which has an exciting presence in LatAm.” He added that their offering continues to grow, and they’ve “made impressive inroads into the continent so far,” and are eager to maintain their current trajectory.
The leading content provider to the gaming industry has grown significantly in the region, with the first anniversary of its new Latin American hub opening in Argentina in June 2020. Pragmatic appointed former global business development manager for Patagonia Entertainment, Victor Arias, as it prepared for the expansion. Since then, the Malta-based company has inked deals with a multitude of top-tier operators across the continent.
Immediately after establishing the hub, the supplier took its award-winning slots portfolio live with Dominican Republic operator SuperBets in July 2020, which was followed by similar deals with Universal Race, Betmotion in Brazil, Luckia in Colombia, BGO for Parley.com.ve, and many more.
Moving on to slots news, Pragmatic Play recently launched its Norse-inspired title Power of Thor Megaways and on March 8 is expected to launch its fruit slot, Wild Booster. The Vegas-style, 5×3, 20-payline game offers Mega Boost and Ultra Boost multipliers features, as well as extra spins, wilds and more!
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