Pragmatic Play builds Live Casino audience via new Novibet partnership

Home » Pragmatic Play builds Live Casino audience via new Novibet partnership

Pragmatic Play has further expanded the reach of one of its most popular verticals after partnering with sportsbook and online casino operator Novibet in a commercial deal that will see its Live Casino portfolio launch across a number of regulated markets, including the United Kingdom and Greece.

Customers of the established gametech company will be able to access the provider’s rapidly-growing live dealer content, including Blackjack Azure product, which features a multi-seat option, early decisions, “Deal Now”, “Auto-Stand” and more, as well as Mega Roulette, with its slot-style multipliers, features and win chances, and its first live casino game show, Mega Wheel.

Player experience:

Casino Manager for Novibet, Fotini Matthaiou commented on the new partnership, lauding Pragmatic Play’s “well-deserved” reputation as a leading multi-product provider and exclaiming, “we’re very enthusiastic to realise this partnership.”

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“Its thrilling Live Casino games open up new avenues for our players to enjoy their iGaming experiences and we’re eagerly awaiting a strong future relationship together.”

The integration deal allows Novibet‘s users to experience unique products that combine “fun-filled action” with a “nostalgic, TV-like theme,” giving them the opportunity to broaden their gameplay tastes, while also benefiting the supplier by promoting the cross-sell potential of its offering.

Live casino strength:

Commenting on the continuing growth of the vertical, Vice President of Commercial Strategy & Operations for Pragmatic Play, Bhotesh Maheshwari used a company press release to say…

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