Pragmatic Play boosts brand awareness via new three-product deal with Brazilian iGaming operator Bingo ao Vivo

Home » Pragmatic Play boosts brand awareness via new three-product deal with Brazilian iGaming operator Bingo ao Vivo

On the eve of the Brazilian iGaming Summit in São Paulo where it will be a diamond sponsor and also exhibiting at the two-day event, Pragmatic Play has partnered with leading iGaming operator in the region, Bingo ao Vivo.

The supplier already enjoys a “prominent presence” in Brazil‘s red-hot market and the new commercial deal will further strengthen its position in the South American country while also expanding its reach in Latin America.

Multi-vertical Agreement:

Under the terms of the multi-vertical agreement, Bingo ao Vivo‘s customers have gained access to Pragmatic Play’s extensive slot portfolio including recent releases such as the crime caper-inspired Cash Patrol, the Ancient Egypt-themed Queen of Gods, and player-favorite classics like Big Bass Bonanza, which was the first of what is now a five-title series.

The supplier will also soon be providing its rapidly-growing live casino suite to the operator, comprising traditional games like roulette and blackjack as well as Mega Wheel, a games inspired by the popular Money Wheel and Big 6 concepts that gives players the feeling of being on their favorite TV game show.

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Furthermore, one of Pragmatic Play’s newer products, virtual sports, will be going live with the operator, with players soon to be able to bet on live sporting events, including Horse Racing, Greyhound Racing and Force One, which delivers thrilling wheel-to-wheel motorsport action, via a 3D rendered space.

Growth Strategy:

Explaining that providing their players a “varied choice” from many different verticals is a “key part” of their growth strategy, Bingo ao Vivo Chief Executive Officer said they are “delighted” to now be delivering Pragmatic Play’s “innovative Slot titles,” with Live Casino and Virtual Sports to be added soon.

As mentioned, the supplier already has a firm grip on the Brazilian market and the new alliance will see it expand in the country and also serve as a catalyst to promote further growth throughout the key Latin American region. In addition to representing at the Brazilian iGaming Summit to be hosted at Boulevard JK in São Paulo, Brazil on June 28th and 29th, Pragmatic has also inked a series of recent commercial deals in LatAm including multi-vertical deals with operator SGA and Argentinian betting and online casino operator Betfun.

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Essential to Brand Awareness:

Also commenting on the collaboration, Victor Arias, Vice President of Latin American Operations for Pragmatic Play, said via company news …

“Partnering with leading operators within any jurisdiction we move into is essential to aid in the growth of our continued brand awareness.”

“Our high performing and varied portfolio of titles will enhance its strong market position further as well as our own.”

The multi-product content provider currently drops up to six new slot titles every month, while also supplying live casino and bingo games as part of its successful five-product portfolio, available through one single API with no additional integration.

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