Paris Saint-Germain Partners with 22BET

Collaboration sees sportsbook operator launch new UI/UX

Next generation platform provider Pronet Gaming has teamed up with prominent African operator PrincessBet to revamp the operator’s sports betting platform.

With Pronet Gaming’s fully-customisable solution, the online sportsbook has launched a new, slick user interface in Tanzania and enhanced the player experience across its sports betting, live betting and virtual offering.

The deal further expands the supplier’s fast-growing market-share in Africa, after it has signed several deals with the region’s largest operators in the last 12 months, supporting both retail and online businesses.

Bobby Longhurst, Pronet Gaming CCO, said: “This collaboration with PrincessBet is a prime example of how our on-the-ground expertise, speed and flexibility enables our partners to become frontrunners in their target markets.

“We’re looking forward to working closely with their team to deliver an industry-leading experience at this critical time for Africa’s online sector as mobile betting takes centre stage.”

PrincessBet CEO, Hakan Akdemir, added: “Partnering with Pronet Gaming has been transformational for our sportsbook platform and puts us in an even stronger position to cement our status in Tanzania as the go-to operator for online sports betting.

“The deployment process has been seamless from start to finish and marks an exciting time for our company as we look to accelerate growth on mobile and convert more and more players to the online experience.”

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