Pariplay adds new game studio Spinberry to Ignite program

Following a series of back-to-back content supply deals, Aspire Global subsidiary Pariplay Ltd has added a new partner to its Ignite global game distribution program, with new game development studio Spinberry making its online debut via the new alliance.

Part of Estonia-based 1PT Group, which has since 2013 enjoyed success within the UK land-based sector and markets beyond, Spinberry will be able to introduce its products to an online audience for the first time, beginning with its digital game launch, Drop the Wilds.

The Tallinn-headquartered studio will draw on its considerable knowledge of the land-based arena to deliver proven concepts to iGaming players, including sustained base game management, immersive mechanics, and features like Special Play Mode and Bet Chance.

New Revenue Streams:

Praising Pariplay as a company with “an incredible reputation,” Stuart Pounder, Managing Director for Spinberry, said they look forward to being part of the Ignite program and taking their games live online.

“With upcoming launch Drop the Wilds already pencilled in as our first ever online game, this partnership offers new revenue possibilities for us, as well as a new avenue to deliver our multi-product offering.”

Global Game Distribution:

As part of the Ignite family, the game studio will be able to leverage Pariplay’s flexible turnkey development framework to create its content, and its Fusion aggregation platform to rapidly distribute its games worldwide.

The alliance also enables Spinberry to access the Aspire Global company’s suite of engagement tools, which are proven to enhance game performance substantially.

Furthermore, Ignite’s support of any programing language allows developers to create, test and deploy significantly quicker for lower cost and exceptional return on investment (ROI).

Pariplay Statement:

“Our Ignite program is one that gives studios a proven path to market and we are very proud to welcome Spinberry to the Pariplay family and to support their online debut and help propel their digital growth,” read a statement from Callum Harris, Director of Partnerships for Pariplay.

“With their excellent, multi-product content already popular with players, we think it will be an extremely fruitful relationship going forward.”

Leap Gaming & CT Interactive:

The collaboration, as mentioned, follows a series of new content deals, including with Malta-based gaming provider Leap Gaming, with Pariplay adding the developer‘s virtual sports betting and casino titles to its growing Fusion aggregation platform.

Global online games provider CT Interactive also bolstered the Fusion offering, providing its content portfolio of more than 200 gaming titles, including cascading reel games, classic fruit slots and dice slots with enticing jackpots, a variety of mechanics and top-notch maths models.