Palasino Selects Fast Track CRM as Player Engagement Partner

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Sightline Payments has partnered with Mastercard to launch the Play+ Mastercard, which players can load for use in their non-gaming activities, sports betting, online gaming and casino wagering accounts.

Sightline launched its first branded Play+ Mastercard with Resorts World Las Vegas, which opened on June 24, 2021. Cardholders can pay for all their gaming and nongaming activities by syncing the card with their smartphones using digital wallets or the Resorts World Las Vegas mobile app, which was built by Sightline mobile engagement and loyalty solution JOINGO. The opening of Resorts World Las Vegas signified a benchmark in the casino gaming industry’s digital transformation by offering a first-of-its-kind fully cashless experience across the entire integrated resort.

“The foundation of Play+ is to provide customers with a safe, secure and responsible payments experience to fund their gaming and entertainment. Our collaboration with Mastercard will further cement that goal and we look forward to working together to enhance payment options within the gaming industry and further the digital transformation of the consumer experience,” Joe Pappano, Co-CEO of Sightline Payments, said.

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“As consumers increasingly seek digital-first experiences, we’re pleased to partner with Sightline to enable a fully digital engagement for the patrons at Resorts World Las Vegas leveraging our tokenization capabilities and innovative card solutions,” Chiro Aikat, Executive Vice President of Products & Innovation for Mastercard in North America, said.

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