Oryx Gaming grows UK presence; takes content live with SkillOnNet online casino brands

Just weeks after being granted a UK supplier license, Oryx Gaming has further increased its global reach in what is the largest online gambling market, having signed a content distribution agreement with SkillOnNet for launch with a number of its online casino brands.

According to the Bragg Gaming Group subsidiary (NASDAQ: BRAG), successful integration has seen the leading turnkey solutions provider’s in-house studio-developed games alongside “exclusive content” from Armenia-based studio Peter & Sons and German game developer Gamomat, made available to a range of SkillOnNet-powered digital brands, including PlayOJO, Slingo.com, PlayMillion, ZebraWins and SpinGenie.

Players in the UK iGaming market will also have access to Egyptian Magic, the first slot title from Bragg’s soon-to-launch proprietary game development studio, Atomic Slot Lab.

Pleasing prospects:

Commenting on the tie-up, Jani Kontturi Head of Games for SkillOnNet, said…

“We are always looking for exciting new content to add to our offering and ORYX brings a diverse mix of unique and entertaining games that we are confident will resonate with our players in the UK.”

The partnership with SkillOnNet is the latest in a series of agreements that have aided Oryx’s rapid growth in the UK since late November when the Gambling Commission granted the firm a license to enter what is a US$5.5 billion iGaming market.

In addition to the UK, the Sliema-headquartered casino software provider holds licenses in some key European markets, including Malta, Sweden, Spain, Denmark, and Portugal.

Chris Looney, Chief Commercial Officer for Bragg, also commented on the new partnership via a company news release, explaining that they have “hit the ground running” in the UK and are “thrilled” to have inked partnership deals with leading operators so soon after obtaining their UK supply license.

“This agreement with SkillOnNet for the distribution of our content across their many brands is testimony to the player appeal of our content in the UK which we expect will allow us to continuously grow our share.”

Planned expansion:

Per the news release, Oryx has plans in the pipeline for further expansion in the UK during 2022, with the European country’s iGaming market offering plenty of opportunity and potential for growth. According to H2 Gambling Capital, the leading supplier/aggregator of data regarding the global gambling sector, the “total addressable market (TAM) for the UK’s online casino sector in 2021 is approximately US$5.5 billion (£4.1 billion).”

With that in mind, Bragg reportedly expects that its global market expansion efforts will result in its TAM to increase “six-fold” in 2022 to over US$18 million. And of that, the UK market will, according to the release, account for “just under one-third.”

UK debut:

The agreement is on the heels of Oryx Gaming debuting its content in the UK after going live with London-listed online betting and gaming company 888 Holdings‘ (LON: 888) 888casino brand on January 5, 2022.

An extension of the two companies’ long-standing existing partnership, the recent deal sees selected games from the provider’s exclusive RGS offering added to the online interest in the UK, with the content launch mirroring the current deal.