Operator completes sports betting deal

Home » Operator completes sports betting deal

A multi-year agreement will see Bally’s Corporation become an authorised sports betting operator of the National Basketball Association.

The deal allows Bally to use all NBA marks and logos and official league data. It is the second strategic sports betting partnership with a major sports league for Bally’s.

Last year Bally’s announced a strategic partnership with Sinclair Broadcast Group, whose 19 regional sports networks account for more than half of the US NBA teams.

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