Novomatic second “most valuable” brand

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For the first time Novomatic has been recognised as one of the “most valuable brands” in Austria.

The company came in second in the Austrian Brand Value Study carried out by the European Brand Institute, coming in only behind the Swarovski brand.

Novomatic impressed the judges with its in-depth strength and its 4,700 registered IP rights. The group’s value has increased by 3 per cent to €3.545bn, using both the Novomatic and Admiral brands for the B2B and B2C sectors respectively.

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