NFT game “THE PIT” launches as differentiator in crowded NFT market – with backing from London listed VC firms

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AS Monaco, in partnership with Chiliz, the leading blockchain providers for the sports and entertainment industry, have officially announced that they will launch a Fan Token on

AS Monaco has one of the greatest track records in French football and a strong European heritage, with eight Ligue 1 championships, ten domestic cup wins and two European Cup final appearances.

Socios and Fan Tokens will create countless opportunities for the club to recognise and reward its international fanbase. Socios will also become an exciting new layer in AS Monaco’s overall digital communications strategy, helping the club to grow its impressive global presence which has already attracted over 19M followers on social media.

In addition, fans are able to put their skills to the test against other fans from around the world in games, competitions and quizzes, competing in global leaderboards and earning real-life and digital club-related rewards, benefits and experiences along the way. Fans can also look forward to accessing exclusive content and experiencing Socios’ geo-location, augmented reality feature “Token Hunt”. Socios also recently added to its offering for Fan Token holders, launching the first ever live “in game” NFTs in collaboration with AC Milan, Valencia and S.C. Corinthians.

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“As part of the Club’s digital development, finding new forms of engagement with our international fan community is a priority. The creation of the $ASM Fan Token offers this opportunity to interact with our fans in a different way, allowing them to enjoy new experiences. We are pleased to partner with the Socios platform, a pioneering and industry-leading company with expertise in some of the most prestigious organizations in the world of sport,” Oleg Petrov, Vice President and CEO of AS Monaco, said.

“AS Monaco is more than just a successful football club, it’s a very visible and powerful ambassador for the principality, with a cosmopolitan image and a big global following,” Alexandre Dreyfus, CEO of Chiliz and Socios, said.

“Fan Tokens will enable the club to connect with their extensive global community of fans like never before, giving their fans the opportunity to benefit from unprecedented engagement and reward opportunities on Socios,” Alexandre Dreyfus added.

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Details on when the $ASM Fan Token will launch, as well as the price and supply will be revealed shortly.

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