Christina Kilström is the new head of sales and marketing at Svenska Spel Tur with responsibility for number games and lotteries, which means brands such as Triss, Lotto, Eurojackpot and Keno.
She most recently came from a position as marketing and communications director for the Stockholm Fair. She took up her new position at Svenska Spel Tur on February 1.
“I am very happy to welcome Christina Kilström to the dream factory Svenska Spel Tur. Her experience in customer experience, digital development, sales and brands from Coca-Cola, ebay, Vattenfall and most recently the Stockholm Fair will be a great asset,” said Anna Romboli, business area manager at Svenska Spel Tur.
“It is an exciting time where strong brands and the ability to adapt to a rapidly changing world and new customer habits are more important than ever.”
“I really look forward to working with my talented employees to lead and develop the gaming experience of the future in a sustainable way, not least now at a stage where the outside world and customer movements place demands on both our sales and marketing,” said Kilström.