NetEnt games to go live in the regulated market in Colombia via Rush Street Interactive deal

NetEnt has partnered with gaming operator Rush Street Interactive LLC in a deal that will see a range of its award-winning games launch in the regulated Colombian gaming market.

The strategic move will make available a selection of the Swedish firm’s popular table games, including Blackjack and two versions of Roulette, to RushBet.co, making the online operator the first to provide the developer’s games in the South American country. The deal follows NetEnt’s global ISO 27001 certification and subsequent entry into the Swiss market with gaming operators Grand Casino Luzern and Grand Casino Baden.

Throughout the year, the Stockholm-headquartered company plans to launch a broader range of its acclaimed slot games in the Colombian market.

Fast-growing market:

Commenting on the deal that continues its focus on penetration into global regulated jurisdictions, Vice President Commercial for NetEnt Americas LLC, Brian Kraft, said in an official press release…

“We’re excited to enter the Colombian online casino market and Rush Street is a great first partner to begin this journey with. The Colombian market is growing at a fast pace and I’m confident that our games will be well received by players.”

General Manager for Rush Street Interactive Colombia, Omar Calvo, also commented on the new partnership, saying…

“We are so pleased to expand our partnership with NetEnt to bring these top quality and well-known casino table games to RushBet.co players, NetEnt’s Blackjack and Roulette games are already among the most popular table games on our sites in the United States and we know players in Colombia, who appreciate top quality table game content, will love playing these games online at RushBet.co.”

To help with the introduction of NetEnt’s games into the Colombian market and as an additional benefit to RushBet.co’s players, a number of promotional activities are planned by the online operator’s local operations team in Bogota, including boosting loyalty points earned on NetEnt gameplay.

Swiss success:

As mentioned, ISO 27001 certification has enabled NetEnt to make its way to new regulated markets and World Lottery Association (WLA) procurements that had previously not been possible. The certification comprises everything from network configuration, to infrastructure, development and protecting sensitive information and is granted to companies that are committed to such endeavors.