Most still coming to ICE London

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Three-quarters of industry professionals pre-registering for ICE London have confirmed that they will be in the UK for that rearranged show (April 12-14).


Independent research conducted among a sample of 1,211 visitors, mostly final decision makers, emphasised the importance of the world’s largest B2B gambling show, with 81 per cent viewing ICE as either “fairly” or “very important” to attend.

Stuart Hunter, managing director of Clarion Gaming, believes the research shows the importance the international industry places on attending ICE London. 

He stated: “I would like to open by confirming that moving ICE London to April is very much a one-off and a last resort due to the absence of any alternative dates for an exhibition of this size and scale compounded by the fact that events venues in the UK are running at capacity.

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“However, the research we have commissioned demonstrates the appetite that exists for the return of ICE London after more than a two-year absence and despite being held on dates that we accept are not ideal. The research also shows that the new April dates have substantially eased Covid-related concerns.”

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