More ICE Ambassadors named

Euromat president Jason Frost and PlayEngine co-founder Laila Mintas have joined the ICE Ambassador programme, reports ICE London organiser Clarion Gaming.

The consultative body will provide expert insight and advice to the show organisers ahead of the world’s biggest exhibition at ExCeL in London from February 7-9.

Stuart Hunter (pictured), managing director of Clarion Gaming, said: “The purpose of our Ambassador initiative is to ensure that ICE is in step with and responsive to the needs of the industry across all verticals and international jurisdictions.

“Our Ambassadors are drawn from throughout gaming, ensuring that we have a varied mix of individuals, roles and experience who can sense-check our strategic thinking and provide the broadest possible industry feedback and guidance.”

Looking forward to ICE in February, he added: “After what has been a challenging few years which we have been able to navigate thanks in no small part to the help and support of our Ambassadors, I am delighted to confirm that the 2023 edition of ICE London will see the return of the major supplier brands to the show floor.

“Their return, coupled with sustained demand for additional space, means that we have already exceeded the physical size of ICE 2020, which will make February’s event the biggest edition of ICE on record.

“A full-scale ICE London on its traditional February dates represents a fantastic opportunity for world gaming to reconnect and take advantage of the unparalleled business opportunities the show delivers.”