More backing for ICE London dates

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London’s famous Hippodrome Casino has publicly backed the return of ICE London in its revised April dates.


Owner Simon Thomas emphasised this week that the dates provided an important opportunity for the recovery and growth of the international land-based gaming sector.

Thomas has a long-standing relationship with the ICE London show and with its predecessor, the ATEI. He joined the European Casino Association’s chairman Per Jaldung and secretary general Hermann Pamminger and the Gambling Business Group as well as AGEM in endorsing the return of the show in its April dates.

Thomas (pictured) said: “I’ve missed the opportunity to meet industry figures and colleagues in person when the real conversations happen.”

Referencing the spread of the Omicron variant that led to the identification of new dates later in the spring, he confirmed: “London has led the charge against Covid and restrictions have been lowered.

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“It’s vital we now focus on returning to rebuilding the industry and ICE London is a great chance to do that. I look forward to seeing everyone there.”

Clarion Gaming managing director Stuart Hunter went on record: “We acknowledge that the April dates that we have secured do not suit everyone and that we will as a consequence miss a small proportion of our most loyal customers.

“This is highly regrettable and we continue to do our best to work through the challenges and provide support with preparations and planning for what is the world’s biggest and most influential gaming industry gathering.”

He added: “We have been really encouraged by the level of industry support that we are receiving expressed both publically and in private emails.

“We have also commissioned independent research of the ICE database of stakeholders and the initial responses regarding the intentions to attend April’s edition of ICE London are overwhelmingly positive and augur well for our hundreds of exhibitors who will be on the show floor.

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“I am sure the market understands that we are doing our level best to deliver another strong edition of ICE London and celebrate the return of the industry in the best possible way.”

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